The Small Business Development Center at Harper College is offering a Marketing Book Camp.

This three-session series teaches key marketing fundamentals and practical applications for the small business owner. Sign up for any of the sessions - or all three and save $25!

New format! Now featuring more class activity and hands-on exercises. Put what you learn into practice right away.

Session 1:
Creating Your Marketing Vision
September 23, 2015 9:00-11:30 am
What is your company's market position? What is your company's USP? (Unique Selling Proposition). Learn how to define and expand your target market through hands on exercises. In this information age, your business is competing with a great deal of other information when trying to reach your targeted consumer. How do you get heard?

Session 2:
Delivering Your Marketing Message
September 30, 2015 9:00-11:30 am
Do you have an elevator pitch? Logos, business cards and flyers are a start. But learn about many more effective ways to reach your targeted customers, including email marketing, testimonials, power partners and the role of social media.

Session 3:
Cost Effective Marketing Options
October 7, 2015 9:00-11:30 am
During this class, develop a plan that converts your target market to customers and customers to repeat customers. It may include email marketing, social media, events, ads, direct mail, networking, etc. You'll learn to monitor your effectiveness and efficiency.

Classes are held at  Harper Professional Center, 650 East Higgins Road, Suite 18N, Schaumburg.
Tuition: $50 each, $125 for all three workshops. Click to register and pay online.

Discover additional workshops and classes at Harper College.