MPEI Business Workshop and Event Calendar

Name: Digital Marketing Basics to Grow Your Business (BACP Live Webinar)
Start: 2021-10-20T20:00+00:00
End: 2021-10-20T21:00+00:00

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This calendar includes Mount Prospect Entrepreneurs Initiative events, as well as business workshops from local business organizations. For more information on an event, contact the Village of Mount Prospect Economic Development Division, 847-818-5328.

Digital Marketing Basics to Grow Your Business (BACP Live Webinar)

Date: 10/20/2021 3:00 PM - 4:00 PM 10/20/2021 3:00 PM 10/20/2021 4:00 PM
Introduction: Learn to compete with a much smaller advertising budget.

CostFree

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Presented by Score Chicago

Digital marketing allows small businesses to compete with a much smaller advertising budget. Discover the potential of digital marketing in 2021-2022 where we work through the basics of advertising vs organic results, how to get started, which marketing platform is right for you, and a complete beginner's guide to SEO.

Topics include:

1.Digital Marketing Overview and Trends in 2021-2022

2.Advertising Platforms and Which One is Right for You

3.Search Engine Optimization

4. Advertising vs SEO

5.What to Watch Out For

Attendees will learn how to create a structured digital marketing plan, identify the correct measures to set objectives and evaluate digital marketing as well as understand and follow the practical success factors to improve results from digital marketing.

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Past Events:

June 24 2024 - Small Business Funding Options

Discover the many aspects of obtaining funding for existing or start-up businesses.

Whether you're just starting out or scaling your business, this program will help you understand funding options available to you as an entrepreneur or small business owner. Join us to learn about:

Funding sources and how to access these sources.
Requirements for obtaining funding.
Advantages and disadvantages of different funding sources.

Additionally, we will present the fundamentals of a business plan and financial projections. Business mentoring from SCORE members will be available after the event.

Presented in partnership with the Mount Prospect Entrepreneurs Initiative (MPEI) and SCORE.

February 7 2024 - Panel Discussion

Past Events

MPEI Panel Discussion | February 7, 2024

Three industry experts answer questions and provide tips on business finances, business planning, and marketing/social media for your business. Following the panel, hear from SCORE Mentors and the Village and Library on resources offered to businesses right here in Mount Prospect.

Panel topics were selected based on survey feedback from Mount Prospect businesses. Presenters include:
- Richard Sassan, B & E Accounting & Tax CPA P.C.
- Bill Knee, The Knee Law Firm, LLC
- Lauren Schaff, Business & Marketing Strategist
-Mark Lieberman, SCORE Representative

View Slides from the Presentation