Discover the Village of Mount Prospect's plans for the future. Listed below are links to several pages and documents related to Village strategic, long range and comprehensive planning. 

Village Strategic Plan | Includes links to the most recent plans as well as the public dashboard, which tracks progress.

Village Branding Plan | Identifies the Village Brand and summaries community input and influencing factors such as local demographics. The plan also provides a description of target audiences and brand strategy recommendations that help bring the Village's brand to life. The goal of the Village's Branding Plan is to capture the qualities of Mount Prospect that produce positive emotional reactions; it should capture the essence of what the Village represents and is the foundation upon which future marketing and outreach efforts will be based.

Village Comprehensive Plan  & Long Range Plans | Includes sub-area plans as well as special interest plans, such as the Bicycle Plan. 

Department of Public Works Strategic Plan | Updated annually specifically regarding Public Works operations. 

Streetlight Plans:  Village’s Corridor Lighting Program Evaluation Report | Residential Street Lighting Review Report

Village Communications Plan | Identifies communication objectives and focus, outlines policies to be established, and provides best practices to improve communication. Detailed appendices cover the most commonly used communication tools as well as staff communication guidelines and user guides. First approved by the Village Board in 2018, this document is updated regularly to reflect the changes the Village implements over time regarding communication software, social media use and policy changes.

Village Mission

The Mission of Mount Prospect Village Government is to advance our community's collective quality of life and potential through adaptive leaderships and leading-edge service delivery.

Village Branding Plan

Branding PlanView the Village Branding Plan

Staff and the Village Board recognize a need to undertake a comprehensive marketing effort to promote the Village externally, while at the same time generating a sense of pride internally. Identifying the Village's brand is the first step, with implementations initiatives working to support and strengthen this brand. 

The goal of the Village's Branding Plan is to capture the qualities of Mount Prospect that produce positive emotional reactions; it should capture the essence of what the Village represents and is the foundation upon which future marketing and outreach efforts will be based. 

The Branding Plan is an implementation component of the Village's Communications Plan. From fall 2018 throughout 2019,  MECO consulting worked with Village staff to gather input from a variety of stakeholders, draft documents and finalize the Branding Plan. The plan summarizes community input and influencing factors such as local demographics, and also provides a description of target audiences and brand strategy recommendations which help bring the Village's brand to life. 

The final plan was presented to the Village Board at the February 24, 2020 Committee of the Whole meeting. 

There are four categories of tactics to be used to "bring the brand to life":

  • Public Relations tactics help develop the brand and enhance the reputation of the Village. Communication using key messages are essential to this tactic.
  • Marketing/Outreach is, much like the term suggests, the advertising of the Village to specific target audiences.
  • Economic Development Initiatives focus on implementation of programs to strengthen the Village's economic base and public/private partnerships. 
  • Product Development tactics refer to the Village itself as a "product", encouraging staff to look at the Village in terms of what it's offering to the public by way of public spaces, events/festivals, customer service and infrastructure.

The Branding Plan document goes into detail on recommendations for each of these tactics, supported by the comments collected throughout the data gathering process.

Based upon MECO research, four key target audiences have been identified: 

  • Developers/Prospective Businesses
  • Future Residents
  • Existing Businesses/Residents
  • Regional Visitors

These audiences will be top-of-mind when drafting various Village communication messages or documents. 

Mount Prospect is a welcoming community that offers an exceptional quality of life with a forward-focused perspective for those who live, work and visit here. The Village is a thriving place with diverse neighborhoods, tree-lined streets and top-rated schools. Mount Prospect provides friendly events and gatherings, and delivers full-service retail, dining, recreation and entertainment amenities. Home to Fortune 500 companies along with entrepreneurial mom-and-pop ventures, Mount Prospect’s business environment is unbeatable. The welcome sign is out…the excitement is building…be a part of it!

Mount Prospect Welcomes You Home

One person | One family | One neighborhood | One business at a time

Documents

Preparing an annual report provides us with an opportunity for reflection and goal setting. As a department, we strive to inform the public of all that we do to beautify, maintain, and enhance the functionality of the Village. This report is a way to communicate the department's ever-important responsibilities and the constant pursuit of improvement and efficiency.

These reports summarize the organized efforts and diverse functions of the Mount Prospect Public Works Department. The annual report has been developed to connect to key departmental tasks identified in the Village of Mount Prospect Strategic Plan with the outcomes of the operations conducted by the Department of Public Works. Furthermore, the report evidences the key initiatives, projects, programs and accomplishments that have taken place over the past year by the Public Works Department in an effort to maintain and enhance the quality of life within the Village of Mount Prospect.

The Public Works Department will publish an Annual Report on a yearly basis in an ongoing effort to link the results achieved by the Public Works Department with the goals and objectives identified from the Village's Strategic Plan. Moreover, this document was developed to provide more transparency for Public Works operations and as a communication tool that discusses how municipal service delivery is approached within the Village of Mount Prospect.

2024 Public Works Annual Report